FleeceThe Story
Why we're
doing this.
Fleece The Regime started with a simple observation: the news is unbearable, the comments section is worse, and somehow the most effective response anyone's found is a well-timed joke.
Why a shirt?
Because a yard sign gets stolen, a tweet gets buried, and a bumper sticker peels. But a good tee or hoodie gets worn to the grocery store, the school pickup line, and Thanksgiving dinner — over and over, for years. It's the longest-lasting argument you'll ever make without saying a word.
Why funny?
Because fury is exhausting and nobody forwards it. Humor is the delivery system that gets past the defenses. Every design here punches up at the government and fascists, never down at people — and aims to be the funniest thing in the room, not the loudest.
Why heavyweight?
Because a flimsy shirt with a bold message is a contradiction. We print on 6.1 oz garment-dyed cotton tees and 340 gsm heavyweight fleece hoodies — the kind of fabric that still looks right after fifty washes. If we're going to say something loud, the cotton better back it up.
Where does the money go?
The price covers the garment, printing, shipping, payment fees, and running the store. We give 5% of annual net profits to causes such as RAICES, which provides free and low-cost legal defense to immigrant and refugee families. They don't endorse us — they don't know us. We just like their work. And if we were in this for the money, we'd sell gold coins and doomsday buckets. We're in it for the bit.
The promise
We'll never print something we wouldn't wear, and we'll never ship a joke that isn't sharp enough to deserve the cotton it's printed on. That's the whole deal.